GritFuel The growthoperating system Book an intro call
Beta 2027 Limited to 8 founding clients

Your senior growth team, in one subscription.

A fractional CMO, a dedicated Strategist and a production team of 20+ specialists, for one monthly fee.

For founders with bold propositions who want to move faster, without hiring a full-time CMO or piecing together five agencies.

Book an intro call Build your subscription

Why GritFuel

We’ve worked with founders and executive teams for more than 15 years. Again and again, we see remarkable ideas and bold propositions struggle to get from A to B, to M.

That’s why we started GritFuel: to help founders with bold propositions move faster, and better.

Growth is a system, not a campaign.

Not an agency retainer

No billable-hours fog. You see what every piece of work costs before it starts.

Not another consultant

We don’t hand over a deck and leave. The people who plan the work also run it.

A subscription that runs growth

Senior judgment on a fixed fee, production on credits, and one plan a quarter you sign off.

How it works

Two parts. One subscription.

The fixed part buys the thinking. The credits buy the doing. You size each one to where you are, and adjust it with every quarterly Playbook.

Fixed package

Senior time, sized in fractions of a full-time role. Meetings, preparation and the tools are included, so there are no surprise hours.

Fractional CMO

Owns your growth direction, brand and messaging, and signs off everything the team produces.

Dedicated Strategist

Your named person. Reads the numbers, picks the next plays and writes the quarterly Playbook.

Quarterly Playbook

The plan you sign off: priorities, how the credits are spent, and how success is measured.

Dashboard and results review

Your channels and targets in one view, and a results review every quarter: what moved, and what gets more fuel next.

Credit pool

Production by our specialist studios: content, design, brand, campaigns, web, data and events. AI is built into every workflow to work faster, and senior people review everything before it reaches you. The Playbook decides where the credits go.

€25of output
per credit
  • Priced per job, agreed before work starts.
  • Top up at the same rate in a busy month.
  • Roll over what you don’t use, within limits.

Pricing

Build your subscription.

Choose how much senior time you need and how much production you expect each month. You see what your credits buy straight away. We price the senior team with you on a short call.

Senior team

Set as a fraction of a full-time role (FTE). The minimum is 0.25 FTE in total, about 10 hours a week.

0.10
FTE · 6 hours a week
0.15
FTE · 6 hours a week

10 hours a week of senior time, including meetings and preparation.

Credit pool

Credits for each month. The minimum is 24 credits for every 0.1 FTE of senior time, so your team always has the means to act.

60
€1,500 of output a month

For example, each month that covers:

    What credits buy

    A sample quarter, in credits.

    Each quarter, your Strategist turns your credits into a plan you sign off. This example shows one quarter at the smallest subscription: 60 credits a month, 180 in total. Yours will look different.

    Get seen

    More of the right people know your name.

    • LinkedIn posts, three a weekwritten and designed · 13 a month39 crrecurring
    • Mailing to your customerswritten, designed and sent · one this quarter20 crfixed
    • Two blog articles800 words each, search-ready14 crfixed

    Win clients

    Sales conversations that land.

    • Pitch deck, 10 slidesstory, copy and design14 crfixed
    • Sales flyeryour offer on one page, to send or leave behind17 crfixed
    • Customer success storywritten, 600–900 words28 crfixed

    Convert

    More visitors turn into leads.

    • Landing page for a campaign or offerdesign, copy and build42 crfixed

    Measure

    Included in every subscription.

    • Quarterly results reviewwhat moved, what didn’t, and what gets more fuel next quarter0 crincluded
    • Growth dashboardyour channels and targets, always up to date0 crincluded

    Total 174 credits. The 6 left over roll into next quarter. Measuring costs no credits: it’s part of your subscription.

    What we do

    Credits work across our whole studio network: more than 150 services in 14 areas.

    See everything we do
    • Research and audits
    • Strategy and positioning
    • Brand identity and design
    • Content and copy
    • Social media
    • SEO and organic growth
    • Paid media
    • Email, CRM and automation
    • Web and conversion
    • Video and motion
    • PR and communications
    • Sales enablement
    • Data and dashboards
    • Events and activations

    Every job has a credit price before work starts. Bigger work, like a website or a brand refresh, is scoped with you first.

    Want to see what a quarter could look like for your company?

    Book an intro call

    The rhythm

    Plug in once. Then one loop a quarter.

    1

    Plug in

    An intake session on your goals, numbers and team, and a baseline on your dashboard.

    2

    Align

    Your Strategist proposes the quarter’s priorities and credit plan. You sign off the Playbook.

    3

    Execute

    The studios produce, your CMO directs and edits, and the work ships on the agreed dates.

    4

    Scale

    The dashboard shows what moved. What worked gets more fuel next quarter.

    Each quarter opens with a results review, included in your subscription, and the loop starts again.

    Founders

    Led by three founders.

    Three founders lead GritFuel. Behind them is a professional pool of more than 30 people, including 20+ specialists in our production studios. The senior team works across Europe and South Africa, and the studios are based in South Africa. You’ll know your Strategist by name from day one.

    3founders
    30+professionals in our pool
    20+specialists across the studios
    Tlali Taoana

    Tlali Taoana

    Co-founder · Chief Strategy Officer

    Shapes the strategy behind every Playbook.

    Ruben Collin

    Ruben Collin

    Co-founder · Chief Venture Builder

    Builds the ventures, models and partnerships GritFuel runs on.

    Kim August

    Kim August

    Co-founder · Chief Activation Officer

    Turns plans into campaigns, content and moments people notice.

    Who it’s for.

    A good fit

    • Start-ups, scale-ups and companies in transformation, with revenue and the ambition to scale
    • Growth-led founders who don’t want to be the bottleneck any more
    • Teams without senior growth capacity in-house
    • Comfortable working in English, our working language during the beta

    Probably not us

    • Ideas that don’t have revenue yet
    • One-off projects without an ongoing rhythm
    • Companies with a full in-house growth team

    GritFuel is in beta through 2027.

    We’re working with eight founding clients before our official launch in 2028. During the beta, every third day of senior time is on us. In return, you share honest feedback on the Playbook and dashboard, and a short case study after your first year.

    After launch, founding clients keep:

    • A seat on the Founding Council. Early access to new tools, a say in the roadmap, and a yearly session with the other founding clients.
    • Priority. First call on senior time and studio capacity.
    • A pause when you need it. One month a year, without losing your terms.
    Apply for a founding place
    1Paid
    2Paid
    3On us

    Questions we hear.

    What does 0.25 FTE actually mean?

    A fraction of a full-time role. 0.25 FTE is about 10 hours a week of senior time, shared between your CMO and your Strategist, including meetings and preparation. It’s the minimum because less than that doesn’t let us work as part of your team. You choose the split, with at least 0.1 for each role, and can scale up from any next quarter.

    How do you price work that isn’t on the menu?

    We scope it with you and give a low, recommended and high estimate in credits. You choose before any work starts, so there are no open-ended bills.

    What if we need more than our credits?

    Top up at the same rate, agreed in advance. If it keeps happening, we size your monthly pool up in the next Playbook.

    Is there a minimum number of credits?

    Yes: 24 credits a month for every 0.1 FTE of senior time, so 60 at the smallest subscription. Senior time sets the direction and credits make it happen, so every subscription includes both.

    Can credits cover paid media?

    Yes, the management of it. For example, a paid-led month at 60 credits: ads on one channel run and optimised (42), and 18 credits for new ad copy and visuals. Ad spend itself is billed separately, at cost.

    What happens to credits we don’t use?

    They stay valid for the next quarter, up to one month’s worth, and the oldest credits are used first. If credits go unused two months in a row, your Strategist raises it. At the next Playbook you either plan them in or lower your pool, never below the minimum.

    Why is it billed upfront?

    Prices are set per month, and each quarter is paid at the start, in line with your Playbook. It lets us reserve senior time and studio capacity for you, and the beta rates are built on it.

    How do you use AI?

    AI is part of how we work, from research and first drafts to design variations and reporting. It makes the studios faster, so your credits go further. People still make the calls: your Strategist and CMO set the direction, and senior specialists check every piece of work before it reaches you.

    Who does the production work?

    Our partner studios in South Africa, for content, design, brand, campaigns, tech and events. When a job needs it, we bring in our sister companies in the BrandFormance group: .frank for brand strategy and identity, BrandFormance Live for events and activations. Either way, you deal with GritFuel, and your fractional CMO directs and signs off everything delivered.

    Let’s see if there’s a fit.

    A 30-minute call about where you are, where you want to be, and whether a subscription makes sense. No deck required. We’re taking on eight founding clients for 2027.

    Your email goes straight to one of the founders.

    Book an intro call hello@gritfuel.works